Services
Turnkey Cannabis Newsletter Nuts & Bolts
Let Carl K Linn create and manage your custom-made cannabis newsletter Nurture brand loyalty while growing your mailing list of engaged cannabis readers Your newsletter ought to be a place where customers and prospects can learn and get inspired - confident they won’t be bothered by clickbait or ads. Once they sign up, they expect to see your newsletter in their inbox - with fresh, smart content that speaks to their needs and interests.
Cater to your engaged mailing list and nurture growth
Imagine a world where your cannabis brand narrative is not simply a way to grow your visitor’s knowledge base but also your best defense against stigma backlash.
What if I told you this isn't just a dream, but a reality waiting to be crafted?
But here’s the catch: trendy soundbite marketing won’t cut it. Settling for posts on LinkedIn and a LinkedIn newsletter, for instance, means you missed an opportunity.
The problem? Too many CEOs rely on short-form content and fleeting social media posts that vanish in a scroll. These do little to protect your brand or build lasting connections. The right kind of newsletter changes everything.
6 Missed Opportunities:
- Own your mailing list. Don’t leave your audience in the hands of third-party platforms.
- Study detailed analytics. Understand what resonates with your readers and refine your approach.
- Tell your story on a platform optimized for reading, not scrolling. Your message deserves more than a fleeting glance.
- Provide podcasts directly embedded in your newsletter.
- Provide the option for visitors to listen to your newsletter.
- Be confident that you have a truly educational asset.
To capture all these possibilities, you need an independent newsletter on Substack.
Give your curious visitors credit; beware of the anti-cannabis resistance. Assume the first bunch wants to learn, and the second has to.
Connect with a medium that provides time to explain how your methods and quality controls create and deliver medicinal-level cannabis and cannabis products - the how and the why of it all - for conscious cannabis consumers AND for a paper trail to keep the wolves at bay.
Your newsletter becomes an ongoing defense system that adds layers of safety for the wider industry: each issue is more evidence against the unscientific stigmatizers who want you gone.
A weekly or bi-weekly newsletter isn't just a branding tool; it’s your shield against the forces that will inevitably rise against the re-emergence of cannabis as a viable paradigm for health and well-being.
This is How It’s Done
1. Planning & Strategy
- Define company’s reason for existing – ethos, core values, universal value proposition.
- Set frequency (weekly, bi-weekly).
- Develop interdisciplinary content themes around a universal value proposition.
- Build a 3, 6, and 9-month content calendar.
2. Content Creation
- Research and gather industry insights.
- Write newsletter articles, reviews, headline summaries, company updates, etc.
- Incorporate visuals (graphics, infographics, videos).
- Edit and proofread content.
3. Design & Layout
- Choose a newsletter template.
- Optimize branding with logo, colors, and font.
- Create templates for various recurring types of content (product showcase, employee profile, headline reviews, etc).
4. Review & Approval
- Send draft to stakeholders for feedback.
- Make necessary revisions.
- Final approval by key decision-makers.
- Plan collaboration protocol with stakeholders for sending breaking news (must include now, include soon, include when convenient).
5. Email Setup & Segmentation
- Build and maintain subscriber lists.
- Customize subject lines and preview text.
6. Automation & Scheduling
- Set up automation for recurring newsletters.
- Schedule sending dates and times for optimal open rates.
- Test email deliverability.
7. Distribution & Publishing
Publish & Distribute via Substack platform.
8. Promotion & Engagement
- Promote newsletter on LinkedIn.
- Engage with readers (polls, surveys, feedback requests).
- Use analytics to track engagement (open rates, click-through rates).
9. Analytics & Reporting
- Analyze performance metrics.
- Compare against benchmarks (industry standards, past performance).
- Adjust future content based on insights (topics, design, timing).
The Degree of Collaboration is Up to the Client
Some weeks you will have a great deal to share; other weeks not so much – still others you may not be around at all. It’s Okay. Readers expect writing. We have developed a process that makes it easy for you to collaborate and be free of pressure when you do not.
Use my simple traffic light metaphor to communicate directly: Red means must include; yellow means include soon; and green means for your information.
Custom Substack Newsletter by Carl K Linn
Pricing Options:
- Option A-1: Custom Bi-monthly Newsletter with monthly content calendar - USD 500 per month
- Option A-2: Custom Bi-monthly Newsletter & 15 ghostwritten LinkedIn posts per month - USD 1,000 per month
- Option B-1: Custom Weekly Newsletter with monthly content calendar - USD 800 per month
- Option B-2: Custom Weekly Newsletter with monthly content calendar & 15 LinkedIn posts - USD 1,300 per month